Is your company turning its sustainability goals into action? Want to demonstrate that your sustainability efforts go beyond greenwashing?
Together with The Earth Circle, CLEAN PRO EXPO creates a stage for companies that want to show that sustainability is more than a promise – it is a lived reality. Not through a press release, but through genuine conversations with the right audience. With an impact that extends far beyond the duration of the trade fair.
About "The Earth Circle"
Together, we are shaping a carbon-free future that offers tremendous economic opportunities, yet is still too often portrayed as a burden in the media.
We put the people and ideas driving a better future in the spotlight through live events, authentic storytelling and climate-focused podcasts.
The Earth Circle is a business-focused sustainability channel featuring more than 175 interviews and feature videos on YouTube. For example:
How can you participate?
Format: Each professionally produced podcast is dedicated to a single company. During the interview, you will talk about how your company is shaping the path towards a greener future.
Language: The interview can be conducted in either German or English, whichever you prefer. The panel discussion will be held in German. Simultaneous English interpretation will be available via audio for English-speaking visitors.
Location: The interview will be recorded live at CLEAN PRO EXPO, either at your stand or in a quiet adjoining room. As an exhibitor, you will also benefit from footage of your exhibition stand and products.
Greater visibility through the panel discussion: You will also take part in a panel discussion highlighting the real stories behind the cleaning industry's net-zero transformation.
Best of CLEAN PRO EXPO: In addition, we will publish a highlight video featuring the best moments from all interviews.
Timing: The interview recording itself takes no more than one hour. The video will be published at a mutually agreed time, only after you have given your approval.
Limited availability: To avoid duplication, participation is limited to a maximum of two companies per industry segment.
Why should you participate?
Infotainment is the future: "Video infotainment" is increasingly dominating social media marketing. Authentic content and real stories attract more attention today than traditional advertising. Today's audiences are looking for more meaningful conversations and genuine value in the content they consume.
Beyond the trade fair: Your video continues to work for you long after the event. It builds trust with customers, attracts talent who share your values, and creates long-term visibility well beyond the trade fair.
One for all, all for one: Each episode tells the story of one individual company. At the end of every episode, however, all podcasts recorded at CLEAN PRO EXPO are briefly introduced.
Fair pricing: Our pricing model is based on shared success. A small upfront investment covers the production costs, while the remaining fee depends on the actual impact your video generates online.
- Base price: € 850.00 for podcast production and participation in the panel discussion
- Performance-based pricing for all videos: € 0.05–€ 0.20 per view, depending on the reach of the respective video
Places are limited and allocated on a first-come, first-served basis within each industry segment. Register today to express your interest and secure your spot.
Contact: cpe@messe-fn.de oder social@progressfactors.com